Catalogue E-Business Issue 170 June 09
Publisher's Description
Published 12 times a year, Catalogue e-business provides readers with the latest sector news, actionable how-to articles and advice, and opinions and viewpoints from thought leaders and industry leaders. Regular features include • B-to-b: Focusing on the issues unique to marketers catering to business buyers. • Catalogue Exchange update: A forum for members of the Catalogue Exchange, a trade association of remote-shopping professionals. For more on the Catalogue Exchange, visit www.catalogueexchange.co.uk. • Catalogue review/website review: A prominent creative expert critiques the effectiveness of a website or a print catalogue. • Distribution and delivery: Advice to help direct sellers get their goods to customers as efficiently and effectively as possible. • Executive suite: A closer look at higher-level management issues. • Lists and data: Exploring how best to win new customers and retain existing ones using rental lists, transaction data, and other tools. • Online marketing: The latest information on ecommerce best practice. • Movers and shakers: Keeping up-to-date with people in the industry. • Small-business spotlight: Homing in on the needs of new and developing companies. • S Cuttlebutt: A tongue-in-cheek look at the latest industry gossip. Contributors include • Robert Colquhoun, founder of Direct Consult (www.directconsult.co.uk), which advises on strategy, marketing, operations, and finance, and cofounder and former CEO of direct marketer Dream Direct. • James Doyan, a partner at change management specialist Athito (www.athitoconsulting.com). • Murray Kenneth (www.murraykenneth.com), an adviser to small and midsize businesses, a Prince's Trust business mentor, and founder and CEO of Nauteco, which sells professional-quality marine paints. • Herschell Gordon Lewis (www.herschellgordonlewis.com), a legendary copywriter, member of the US Direct Marketing Association Hall of Fame, and author of 30 books, including Marketing Mayhem and Catalog Copy That Sizzles. • Don Libey (www.libey.com), a futurist and direct-marketing adviser and the author of multiple books, including Libey and Pickering on RFM and Beyond. • Ernie Schell, founder and managing director of Marketing Systems Analysis (www.schell.com/msa), which provides consulting services for systems specifications, selection, and implementation.
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